Deep down in the wilderness of Brazil’s tropical forest stands an enormous steel empire, meticulously crafted by the mysterious Colônia Luxemburguesa. One hundred years ago, the Luxembourg-based steel giant Arbed – today ArcelorMittal – inaugurated its Brazilian subsidiary called Belgo Mineira in the heart of Minas Gerais. At that time, the lack of qualified workforce provoked a massive movement of Luxembourgish migrants to Brazil in order to erect a steel plant and its surrounding industrial city.
This transmedia project invites us to unearth one century of shared industrial, cultural and social heritage together. Visitors will live an interactive experience and discovery journey. What is this Colônia like? Was it a success story of integration into the Brazilian society – a success story at all? What is behind Belgo Mineira’s corporate storytelling? Are we able to find truth in the midst of all those divergent stories?